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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Influencers are targeted most notably on Twitter. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Influencers are targeted most notably on Twitter. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.