Create B2B Buyer Personas that Inform Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
Remember to review industry portals, related thought leader blogs, and job listings. I usually look at 50 or more profiles to root out valuable information and identify patterns. You’ll also want to search for analyst and industry reports that are relevant to the project. Don’t overlook competitor websites, blogs, and social media accounts.
74 
Let's personalize your content