Remove plan

Sales Engine

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7 Elements every Content Marketing Strategy Must Have

Sales Engine

What channels do you plan to use to communicate? Is this a Youtube channel? If your channel is a youtube channel, then obviously video is your choice. Perhaps that’s a specific customer segment that has similar issues that you solve. A good place to start may be with your best (and most profitable) customers.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. It’s the same process that happens face-to-face with a highly trained sales rep—we’re just trying to replicate that process digitally).

article thumbnail

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. It’s the same process that happens face-to-face with a highly trained sales rep—we’re just trying to replicate that process digitally).