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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

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AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. Focus on Augmented Reality Marketing: AR marketing is an alternative for improved personalization.

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4 Things You Need to Know Before Implementing Marketing Automation in 2021

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OCTOBER 23, 2020

Email marketing software lets marketers create fully-personalized email outreach campaigns with half the effort. A drip campaign isn’t simply firing out emails willy-nilly with personalized names, but sending a series of timed, customized messages depending on a prospect’s behavior, attributes, and engagement. Tweet them.

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