Everything Technology Marketing

JANUARY 27, 2011

Moore) Positioning: The Battle for Your Mind (Al Ries, Jack Trout) Marketing Management (Philip Kotler, Kevin Keller) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (W. What are your personal favorites? Rogers) | Marketing ROI (Jim Lenskold). Please share in the comments section below.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

OCTOBER 14, 2009

What is the one sentence that best states your competitive positioning? But either one person or a department needs to be in charge of creating and executing the company’s policy. Do you want the number of employees stated as well as which employees were terminated and which were promoted? Do you want your website included?

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

APRIL 14, 2010

The analytical skill set and experience required for marketing operations are hard to find in marketing folks that have entered the field because of their creative talent, so having a dedicated MO person, and eventually MO team, with the required analytical and marketing process skills makes perfect sense.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100