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What's it take to generate leads that fuel your forecast?

ViewPoint

Is it the person who signed up for your webinar this week? Is this a person with authority to buy? Quality conversations and personal engagement with prospects. When a real person talks to a real person, and does it well, relationships and trust follow. At PointClear, our average associate is 50.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. For B2B Marketing, Email Should be Personalized and Targeted. Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In a sense, Kenandy and PointClear function in similar ways to move strategic business processes out to more efficient and cost-effective resources.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.