article thumbnail

30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ It happens more often than you may realize. What Is Word-of-Mouth Marketing? 30+ Powerful Word-of-Mouth Statistics.