Everything Technology Marketing

JUNE 22, 2010

Resources to learn more about social media metrics The 10 Social Media Metrics Your Company Should Monitor Social Media Measurement: Are You Getting Value Out Of Twitter and Its Peers? Here is another interesting result from the B2B social media survey.

Social Media 100

Social Media Customer Surveys Peer-to-peer Media 100

Everything Technology Marketing

JUNE 10, 2010

If you would like to receive a summary of the survey results to find out what your peers are doing with social media, please make sure to provide your name and email address at the end of the survey. The survey takes less than 10 minutes to complete. The survey takes less than 10 minutes to complete.

Social Media 100

Social Media Customer Surveys Peer-to-peer B2B Marketing 100

Everything Technology Marketing

FEBRUARY 19, 2011

At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

Contrast this with the sophisticated and networked and community-embedded buyer today, who conducts research and talks with their peers in online communities long before identifying and narrowing down the list of potential vendors that can solve the problem. Customers are are in the driver’s seat today. What business problems do they face?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MARCH 14, 2011

This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. What does this mean for B2B marketers selling cloud solutions and software as a service? I think it will pretty much change the rules of the game, and in ways that are somewhat unpredictable today. Here is why.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. B2B buyers are more sophisticated than ever. Now imagine the information customers are finding is yours.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100