Get your CEO to say Y-E-S to SEO
Biznology
NOVEMBER 23, 2010
For whatever reason, you've never been able to persuade your CEO of the importance of organic search. If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). CEOs worry about the market share, the bottom line or share price. Focus on results. Enlist allies.
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