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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity

It’s one thing to provide a laundry list of things-to-do to create great content, but quite another to show (and then break down) an exceptional example, as the delightful Ann Handley does here, with a nicely done video involving Cisco networking gear, and beer. What pitfalls should content marketers avoid?

Tactics 100
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Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform

ClearVoice

If you are coupling the survey with a newsletter opt-in process, make sure the opt-in is “active” and not “passive.” Surveys add credibility to content marketing. If collecting any personally identifiable information in the survey (name, email, phone, etc.), How hard is it to get started with the survey platform?

Google 88