Marketing Insider Group

JUNE 2, 2010

In this post I will explain the 4 most common mistakes marketers make. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. I tend to believe the hurdle should be low.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”

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Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Pitching Bloggers by PR Meets Marketing PR expert Cece Salomon-Lee provides an outstanding summary of the most useful "postings by bloggers about how to pitch bloggers" to maximize exposure for PR efforts.

PR 20

PR Web 2.0 Best Practices Blogger 20

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. October 28, 2010 Image via Wikipedia. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40