B2B Marketing Zone Posts

MARCH 3, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. David Meerman Scott’s updated version of The New Rules of Marketing and PR promises even more. Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You? White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

OCTOBER 4, 2013

As it turns out, producing content doesn’t necessarily result in new leads and business. There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. Why isn’t your stellar content attracting new leads? What’s missing?

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 9) Use Influencers to Improve Your Brand Value.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132