Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
applications like Facebook, Twitter, Skype, etc. Because niche solutions offer context and relevance unique to a particular vertical, these solutions (just like Ning is to facebook) may in fact be the better solution. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI.
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