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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

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Better reporting and more intelligent insights Automating audience segmentation ‘Advanced algorithms’ that pronounce stat sig with less traffic Even in the Shopify ecosystem, there are AI apps marketed to provide speed optimization, SEO optimization, product description generation and copy recommendations, and search and navigation enhancements.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

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In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. A/B Testing vs. Multivariate Testing. Instead of changing one element at a time, like in A/B tests, multivariate testing is a process wherein you test multiple changes in a single test.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. A/B Testing vs. Multivariate Testing. Instead of changing one element at a time, like in A/B tests, multivariate testing is a process wherein you test multiple changes in a single test.