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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

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Take a look at the current version of the announcement yourself: Source: Optimize Resource Hub There is no mention of a preferred replacement. Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it. Budget Strapped?

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

Take a look at the current version of the announcement yourself: Source: Optimize Resource Hub There is no mention of a preferred replacement. Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it. Budget Strapped?

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How to Work with A/B Testing Tools for Optimization Success? Top 6 Factors Explained

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So, the attitude towards the data analysis that informs your hypothesis should be that of business growth. This way you can dig deeper into variant groups in your analytics tool, analyze the user behavior using something like Hotjar, and calculate the impact on long-term metrics like LTV or churn within your data warehouse.