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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Marketing automation and email marketing. Marketing automation was all the rage in the early 2010s but seemed to cool off as we approached the end of the decade.

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article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.