B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. The primary use of the attribution data is mostly limited to tracking how much revenue and pipeline marketing teams are impacting.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

B2B Marketing Analytics

AUGUST 2, 2020

Based on this data set, if the marketing engagement happened before the sales engagement, that marketing activity (or combination of the marketing activities via attribution) usually gets the credit for sourcing the opportunity. Combining the attributed pipeline data with the marketing spend data is what brings Marketing ROI data to life.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. Michael recommends focusing on the following metrics: leads generated (first, last, multi): how many leads is each content piece responsible for generating?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? These filters should include a combination of demographic and firmographic attributes (title, company size, location) as well as behavioral filters and CRM information. No (except salesforce.com Radian6). Variance (generally very limited).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Lead Liaison

MARCH 14, 2018

It will read exactly as presented in the webinar. And in these last three words, I’m going to touch on the next slide about strategy tools and concepts, I’ll explain that. We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Ryan Schefke, Lead Liaison.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Full Circle Insights

SEPTEMBER 20, 2022

While Full Circle ABM is new and unique in the B2B martech space, it is powered by the same patented technology that drives Full Circle Insights’ award-winning Funnel Metrics and Campaign Attribution products. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

JULY 12, 2021

In March 2021 , Full Circle Insights launched a new product bundle, Full Circle Enterprise, which combines the company’s popular Response Management, Campaign Attribution and Digital Source Tracker products. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

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Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98