B2B Marketing Analytics

AUGUST 2, 2020

Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. According to this research, 82% of respondents believe enhancing the marketing analytics capabilities is a growing priority.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Full Circle Insights

JANUARY 24, 2023

Bombora’s Company Surge ® Intent data tells users which businesses are researching the products and services they and their competitors sell. About Bombora Bombora tells businesses which companies are researching their products and services. Find out more about Bombora intent data at www.bombora.com.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

OCTOBER 5, 2021

A year later, McKeever has not only achieved a transformation toward more precision and agility, but also is collaborating closely with the company’s CFO to establish revenue goals, create and monitor metrics in cooperation with the sales team, and accurately attribute opportunities to campaigns. Additional Resources.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Sales Management Lead Ranking 52

Full Circle Insights

SEPTEMBER 20, 2022

A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. While Full Circle ABM is new and unique in the B2B martech space, it is powered by the same patented technology that drives Full Circle Insights’ award-winning Funnel Metrics and Campaign Attribution products.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Sales Management Marketing Attribution 52