B2B Marketing Analytics

AUGUST 2, 2020

Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. According to this research, 82% of respondents believe enhancing the marketing analytics capabilities is a growing priority.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SalesIntel

OCTOBER 17, 2024

An advocate for a gender-equitable tech industry, Aartii authored a research paper on the underrepresentation of women in AI and engineering in 2019. The same year, she was also featured among Asia’s most inspirational women in leadership by House of Rose Professional’s Break the Ceiling, Touch the Sky.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

Full Circle Insights

SEPTEMBER 20, 2022

A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. While Full Circle ABM is new and unique in the B2B martech space, it is powered by the same patented technology that drives Full Circle Insights’ award-winning Funnel Metrics and Campaign Attribution products.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Sales Management Marketing Attribution 52