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Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

As NewsCred’s Neil Barlow says , predictability is “how the world’s largest brands continuously delight Wall Street investors and increase stock prices. To prove that the content you produce helps generate revenue, work with a data scientist to build an algorithmic multi-touch content-attribution model.

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How Display Advertising Benefits B2B Businesses

Valasys

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). This gives buyers the ability to negotiate for the best prices. Wrapping It Up.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Matt Roberts, Digital Marketing & predictive Analytics Expert at Argos quoted the imperativeness of multi-channel marketing as follows: “ We have enough customer behavior signals (in the way they interact with our website and also off-site channels) to paint enough of a picture to give strong results and conversion metrics.”