Multi-Touch Attribution Newsletter Salesforce.com Webinar 
Vidyard
DECEMBER 18, 2014
71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. Michael recommends focusing on the following metrics: leads generated (first, last, multi): how many leads is each content piece responsible for generating?
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? These filters should include a combination of demographic and firmographic attributes (title, company size, location) as well as behavioral filters and CRM information. On the face of it, this is not a surprising question. Marketing Automation.
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