The State of Demand Generation
The Effective Marketer
MARCH 22, 2012
MQL to SAL: 66%. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. MQL to SAL: 85%. Enable (help reps increase productivity, both for sales and marketing-sourced demand). SAL to SQL: 49%. SQL to Close: 20%. The numbers above mean that out of 1,000 inquiries, the typical organization will close 2.9 SAL to SQL: 62%.
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