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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Microsites.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Microsites.