Does Your Marketing Solve Your Customers' Problems?
Biznology
DECEMBER 7, 2010
Image via Wikipedia. It would have been easy for them to give up and just push merchandise, but they didn't. Christmas gifts are the the problem to solve for the purchaser, and it is a very different problem than buying something to solve your own problem. For B2B businesses, you might be able to figure out how to do that.
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