Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Content4Demand

AUGUST 11, 2021

You can’t draw a straight line from, say, a podcast listener or a social media follower to the revenue you’re generating. Pump Up the Pipeline When qualified opportunities offer a better-than-20% chance of converting to customers, you’re feeding your marketing-sourced pipeline.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Engagio

JANUARY 14, 2021

Success in Sales can only be achieved by first understanding the challenges we face in our industry. So what’s the new reality of Sales? 2020 was a particularly difficult year for our teams to push their accounts through a Sales cycle and hit the revenue goals they had in front of them. And we’re in good company.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

FEBRUARY 25, 2021

The main benefit of adopting a referral program is that leads who were referred typically have a faster sales cycle because there’s already a level of built-in trust. Social Media. Social media platforms make it incredibly easy for visitors to interact with a brand. it’s called SOCIAL media, after all?—offers

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

The main benefit of adopting a referral program is that leads who were referred typically have a faster sales cycle because there’s already a level of built-in trust. Social Media Social media platforms make it incredibly easy for visitors to interact with a brand.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Strategic-IC

SEPTEMBER 17, 2022

The solution or product you are looking to introduce is invariably complex, of high consideration, with a long sales cycle, and a large group of interested parties involved in the review and purchase. For example, instead of MQLs and SQLs (Marketing or Sales Qualified Leads), you should measure: MQAs (Marketing Qualified Accounts).

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62