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Top 3 Demandbase Reports to WOW your CMO

Engagio

Intent can support your SEO Strategy as well as your social media and blog topics. As a strategist, I have used Intent Keywords in my L1 and L2 page headlines as well as to drive conversations in social media. CMO Sales Qualified Opportunities with Marketing Influence: Why will your CMO care? The report layout: 3.

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Why Sales Needs Social Media Engagement Insight

Oktopost

“No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Social Media Data: Another kind of data that often gets neglected is social media behavior. Consideration Stage Buyer Perspective In the consideration stage, leads are officially converted to sales- qualified opportunities and are viewed as prospective customers. What kind of content are they downloading?

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Prove Your Value With 5 Revenue-Based Marketing Metrics

Content4Demand

You can’t draw a straight line from, say, a podcast listener or a social media follower to the revenue you’re generating. Pump Up the Pipeline When qualified opportunities offer a better-than-20% chance of converting to customers, you’re feeding your marketing-sourced pipeline.

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The Lead Generation Strategy Guide

Zoominfo

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Social Media. Social media platforms make it incredibly easy for visitors to interact with a brand. it’s called SOCIAL media, after all?—offers

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How to Prioritize Prospects: Sales Secrets for Pipeline Hyper-Growth

Engagio

This activity includes searches and research across websites and social media (yours and your competitors’). Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. But yours could be set up differently, based on your business’s needs: Qualified — Aware — Engaged —.

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Why Marketing Best Practices May Sabotage Your Results

NuSpark Consulting

In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. The goal was to fill the sales funnel with many leads, then filter them down to the golden nuggets — the sales qualified opportunities.