Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Customer success also has a direct, individual focus with each account they serve and support.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

JUNE 23, 2017

Is the prevalent trend that your persona starts and stays with a company, making progress up the ladder? What are industry trends driving it? If a prospect doesn’t fall within your set parameters, you don’t need to spend resources on them. Watering Holes and Social Media. For example: Why should I care? And on and on.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

MAY 23, 2018

One concerning trend I’m seeing is the attempt to do too much with less. If you can only apply resources to one persona effectively, then do that, and do it brilliantly. It’s why I cringe every time I hear people insist that we need a social media strategy or a blogging strategy or some other channel-based strategy.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118