ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

OCTOBER 7, 2014

If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

JANUARY 31, 2013

Right now, buyers are online reading about industry trends and discovering new ways to deal with their everyday issues. Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals. Enter content marketing. . Author: Anne Murphy @kapost Managing Editor, Kapost.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

DECEMBER 22, 2015

If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here. ABM focuses time and resources on accounts most likely to drive revenue. and technographic (i.e.,

Account Based Marketing 100

Account Based Marketing ABM Demand Generation Paid Search Agency 100

ANNUITAS

MAY 12, 2023

The ANNUITAS|research take: Zoho has always innovated at a significantly faster pace than both legacy enterprise players and the smaller, US-based vendors who might not have the deep development resources that Zoho benefits from.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

AUGUST 9, 2011

In the past, marketing was seen as a drain on resources but now they are able to point to campaign data and say, ‘My tactics resulted in xx dollars of new revenue for the company.’ Since the marketing department typically owns social media, it’s a natural fit to bring some social features into the marketing automation tool.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100