Martech Advisor

AUGUST 21, 2019

As work an increasingly complicated array of moving parts, digital marketers should think of themselves more as project managers. But without a centralized project management hub, this transformation is difficult. As marketers today, we must manage people as well as project details.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Buzz Marketing for Technology

JUNE 27, 2008

knowledge management. managing wiki growth. project management. social media. La Rivoluzione dei Social Media entra nelle Imprese (Italian). The Revolution of the Social Media enters the Enterprise (English). k12online06. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation. matt mullenweg.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Management. Marketing & Advertising. Human Resources & Employment. Management & Leadership. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. Human Resources. In the middle are forms routing, document management and similar systems.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40