Oktopost

DECEMBER 13, 2020

With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. Promoting the company’s products and services. Creating and executing sales strategies.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Oktopost

NOVEMBER 18, 2020

It’s time to face it! We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. New Salesforce data has revealed the top sales challenges for 2021. The New “Buying Process”. “No

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Digital B2B Marketing

JANUARY 20, 2014

They visit industry sites, competitive sites and even still talk to peers and read offline! For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Now take a quick look at your web stats.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100