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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

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It’s come to our attention that social media is flooding with claims from vendors that Google has announced their preferred replacements for Google Optimize. Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

It’s come to our attention that social media is flooding with claims from vendors that Google has announced their preferred replacements for Google Optimize. Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it.

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How to Work with A/B Testing Tools for Optimization Success? Top 6 Factors Explained

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So, the attitude towards the data analysis that informs your hypothesis should be that of business growth. This way you can dig deeper into variant groups in your analytics tool, analyze the user behavior using something like Hotjar, and calculate the impact on long-term metrics like LTV or churn within your data warehouse.