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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

There aren’t any newer media planning or digital media books anymore worthy of my hall-of-fame, so I’ll showcase two from the old days! Advertising Media Planning, Seventh Edition. The original and best book on practical media planning and buying concepts and how to choose, purchase, and analyze all forms of media.

Demand Generation 100
Demand Generation Lead Generation Demand Generation 100
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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

AUGUST 3, 2010

Tell a Memorable and Relevant Story to Make Your Content Marketing Positively Viral - Content Marketing Today , July 29, 2010 Geico’s Drill Sergeant Therapist Gets It Just Right. Ben & Jerry’s Drops Email Marketing In Favor of Social Media , July 14, 2010. PointClear (4). Media Plan (5). Data Hygiene (4).

Ning 40
Ning Paid Content Facebook Sales Management 40
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