Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

ClickZ

FEBRUARY 24, 2023

The company did amazingly well by getting more clarity on how much activity Meta was driving at top-of-funnel. Subscribe to the ClickZ newsletter for insights on the evolving marketing landscape, performance marketing, customer experience, thought leadership, videos, podcasts, and more.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) applications like Facebook, Twitter, Skype, etc. Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

Single Grain

MARCH 4, 2020

This guide is created especially for business owners like you who want to capitalize on the power of social media to reach your existing customers or to acquire new customers. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What Is Social Media Marketing?

Paid Content 66

Paid Content Social Media Social Marketing Media 66