media-plan 
Everything Technology Marketing
DECEMBER 8, 2009
This approach replaces the static, long timeframe planning approach common in most marketing departments today with an agile approach that emphasizes team collaboration over process, quick iterative adjustments to changes over plan adherence.
Everything Technology Marketing
JULY 17, 2013
If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. All of these lead to more web visitors through social media and SEO. It is through content that many other online marketing channels flow best.
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Everything Technology Marketing
OCTOBER 14, 2009
Topics will include go-to-market planning, branding, lead generation, campaign management, competitive analysis, marketing tactics, social media and more. Sure there are already tons of blogs on marketing but few with a B2B technology focus.
Everything Technology Marketing
MAY 24, 2010
This intersection of content marketing, social media, and automation is where innovative marketing teams can help their companies gain traction and develop ongoing relationships and customer engagements. In this section I will talk about classes of content that map to the various stages of the buying cycle.
Everything Technology Marketing
APRIL 14, 2010
Step 1 - Establish a Formal MO Function Marketing is getting more complex with new technologies such as social media, new tools like marketing automation, and higher performance and ROI expectations. So let's take a look at how we can break marketing operations into smaller steps and tactics.
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