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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). The best example I’ve seen documented recently is from Junta42.

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Lead Generation: Have You Evolved Past Cold Calling?

Adobe Experience Cloud Blog

APRIL 27, 2011

defined by Wikipedia as: “Customer relationship management… a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects”), cold calling — and lead generation have evolved in four important ways: 1. Thanks to Sales 2.0

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