ViewPoint

APRIL 28, 2011

source: Marketo ). 44% conducted anonymous research of a select group of vendors. It gets worse, since even if the buyer finds you, IDG Communications says: IT buyers found relevant content on a vendor’s website only 42 percent of the time. source: Google ). 59% engaged with peers who addressed the challenge.

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

ViewPoint

JULY 11, 2011

Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Significant market competition from established packaged and on-demand vendors. Target market challenges. Competitors may have greater name recognition, larger budgets and more offerings.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

JULY 9, 2015

I recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses." Three Reasons Why This is the Case: Marketing automation vendors have over-simplified lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120

ViewPoint

FEBRUARY 27, 2014

Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120