vendor Marketo Related Topics 
Digital B2B Marketing
MAY 21, 2013
Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo' Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.
Digital B2B Marketing
NOVEMBER 15, 2012
This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Extending marketing automation into display advertising with specific vendors is the first small step. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality.
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