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The CIO and Social Media: Embracing Change

Adobe Experience Cloud Blog

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. Do not lie. Social Media'

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), What really impresses me is that Techrigy is a serious social media monitoring solution.

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Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Adobe Experience Cloud Blog

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. 3) Show them the WIIFM.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

You can also follow Jep on Twitter ( @jepc ). I enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Just makes it easier to manage all the stuff. Social networking stuff fits here too.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. com , forums. an email newsletter).