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Industrial Marketing Today

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Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

FEBRUARY 12, 2012

Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Software as a Service (Saas) and technology companies use this lead nurturing tactic very effectively with their trial software. Another option is Valve Sizing programs for valve manufacturers.

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Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60
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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

NOVEMBER 9, 2010

Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. From Marketo : Lead Scoring Success Kit. However, it is not an easy one to answer in a quick blog post. I hope you find these resources helpful. Note: Some of them do require you to register before downloading).

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Lead Scoring Lead Ranking Resources Marketing Automation Services 60
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