article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: ROAS (booked revenue/media fees). Visibility and ranking, SERP rankings - Ahrefs. These folks usually download a whitepaper, fill out a form or sign up for a newsletter. MQLs require more education and follow-up to be converted to an SQL. . John Hurley.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

MA platforms such as Pardot, Marketo and SharpSpring assist with the process by offering features such as lead scoring, customer acquisition, dynamic content and more. ROAS: Return on Ad Spend. ” SERP: Search Engine Results Page. Read more: Still shopping around for a marketing automation platform?