41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. ROAS (booked revenue/media fees). These folks usually download a whitepaper, fill out a form or sign up for a newsletter. John Hurley.
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