Marketo, Product, Resource Management and Wiki

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Marketo

Product

Resource Management

Wiki

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. But that makes the acquisition still more intriguing.

Marketing Management

Marketing Management Acquisitions Social Media Marketing Automation Services

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. The technology appears useful at both ends of this spectrum.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Demandbase: A New Twist In The Lead Management Automation Market

Webinars

Stay Connected