Marketo Outreach Purchase Purchase Intent 
SalesIntel
APRIL 2, 2024
Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Real-time Prospecting Tool Both ZoomInfo and SalesIntel offer a Chrome extension – Outreach, and RevDriver respectively.
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. Marketing is playing a bigger role at the bottom of the funnel.
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The ABM Agency
APRIL 30, 2023
This shift in focus enables marketers to develop customized messaging that speaks directly to the unique needs and pain points of each account – an approach that has been proven effective at capturing attention from top-tier prospects who might otherwise be difficult to reach using broad-based outreach efforts.
Engagio
NOVEMBER 11, 2020
One that tracks the entire buyer’s journey from anonymous research to evaluation to purchase AND post-sale. One that aligns Marketing AND Sales outreach across channels. Intent : Discover accounts doing anonymous research on your unique products and competitors. One that measures engagement on your website AND the open web.
Inbox Insight
JANUARY 5, 2023
Lead gen relies on your sales and marketing teams generating quality leads by identifying your ideal customers and enticing them to purchase your solution. A true, comprehensive demand generation strategy does not stop at the point of generation – it includes demand capture and pipeline acceleration ( Marketo ).
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