Marketo Multi-Touch Attribution Purchase Purchase Intent 
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. Focus on Marketing and Sales touches. How qualified is this account?
QuanticMind
OCTOBER 26, 2017
Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Attribution: “How to Develop Multichannel Attribution Models That Move the Needle” by Janet Driscoll Miller. Attribution: “An Attribution Journey” by Adam Proehl. SMX East 2017, Day 3.
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