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Time for a Pitstop: Fine-tuning Your Automated Lead Scoring

Adobe Experience Cloud Blog

OCTOBER 30, 2012

In your continuous search for the “perfect sales leads ” for your company, you can literally apply hundreds of scores for positive behaviors surrounding trade shows, seminars, livestreamed events, web pages, microsites, online courses, certifications, community, podcasts, videocasts, and so much more.

Lead Scoring 48
Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48
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#B2BChannelPanel Round-Up: Email

PathFactory

SEPTEMBER 19, 2018

We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. We really leverage PathFactory to offer more industry and product specific content with each nurture touch to accelerate them to MQL status. Once they MQL they move to the Ok Cupid track.

Lead Ranking 40
Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40
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