Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. This is an indication that marketers are not telling the right stories. This change may be in degrees.
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