Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 116

Account Based Marketing Marketing Automation Services Marketing Management Vendors 116

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. Reach out to them and set a deadline for replies.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Vendors 106

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. How much of your data is addressable? Why we care.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Vendors 110

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 66

Marketing AI Work Management Marketing Management Marketing Automation Services 66

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 104

Martech

OCTOBER 7, 2022

Speak to your marketing peers to find out who is using which DEP and why. Decide whether or not you need to engage in a formal RFI/RFP process. Does the tool help us gather relevant data for ourselves and our partners while complying with relevant privacy regulations? Take your list of capabilities and then do some research.

Marketing Automation Services 87

Marketing Automation Services Enterprise Management Work Management Marketing Management 87

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. This is a great marketing technique for any type of event.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98