How Marketers Use Data to Develop Personas
Cintell
APRIL 7, 2016
Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Marketers must prioritize data quality – it is either your secret weapon or your Kryptonite. Source: NetProspex.
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