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Women in Sales: How and Why the Sales Industry Should Include More Saleswomen

Hubspot

For years, the prevailing perception of a successful salesperson has often leaned toward traditionally masculine traits: assertiveness, dominance, and unwavering confidence. In a world where women make up roughly half of the population, it’s only natural that we’d see a similar distribution in sales, too. But that’s not the case.

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What is personalized marketing and how is it used today?

Martech

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

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How to Run a Lean, Mean, Nonprofit Marketing Machine

Hubspot

What marketing team, for-profit or nonprofit, isn't tasked with improving results for the same effort? Your path to increasing constituent engagement with your content without exhausting your hardworking team requires approaching your marketing systematically. This doesn't mean squashing creativity.