Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership
Sprout Social
APRIL 19, 2022
Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. It’s more than cooperating, it’s cobranding.
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