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Branding Glossary: Your Complete Dictionary of Brand Concepts & Phrases

Outbrain

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. So dive in and explore the world of branding, from A to Z: A. Brand awareness relates to how aware people are about a brand, from its logo, ads, slogan or simply its market presence.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. UPDATED FOR 2020! And why wouldn’t they be?